When I took my first steps into the WordPress theme arena, I didn’t know much about it. I wandered blindly into the business, not knowing whether I was doing things correctly. Over time, through trial and error and making rookie mistakes, I learned some valuable lessons and gained important insights. To save you from going down the same winding path, I’ll share some of the important takeaways that I’ve learned so far, like how to gain a solid user base, what to include in your themes and, most importantly, what to leave out.