Log of what of Kelly Takhalov has learned at Techie Youth

software tester LinkedIn profile guide

1. Understand your Target group

2. A/B test your profile picture

3. relevant achievements

4. Relevant endorsements

5. Marketing through content

6. completing the skills section

Tips on references

• Ask permission first
• Use references with different roles
• Don't ask a current manager to be a reference before the job offer stage.
• Ask for a good reference, not just a reference
• Tell your preferences when you've listed them on a new job application
• Use your references sparingly
• its okay to suggest aspect for your reference to mention

What is usability testing?

• a way to use something is by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experience confusion.

Advantages for of usability testing

• feedback direct from the target audience to focus the project team
• issues and potential problems are highlighted before the product is launched.

Disadvantages

• testing is not 100% representative of the real-life scenario.
• usability testing is mainly qualitative so does not provide large samples of feedback that a questionnaire might.

Unit Testing is a type of software testing where individual units or components of a software are tested.

• the purpose is to validate that each unit of the software code performances as expected.
• Uniit testing is important bevies software developers sometimes,es try saving time doing minimal unit testing and this is myth because inappropriate unit testing leads to cost defect.

1. unit tests help to fix bugs early in the development cycle and save costs.

2. it helps developers to understand the testing code base and enables them to make changes quickly.

3. Good unit tests serve as project documentation.

4. Unit tests help with code re-use. Migrate both your code ad your tests to your new project. Tweak the code unit the tests run again.

Unit testing advantage

• Developers looking to learn what functionality is provided by a unit and how to use it can look at the unit tests to gain a basic understanding of the unit API.

Unit testing disadvantage

• unit testing can't be expected to catch every error in a program. it is not possible to evaluate all execution paths even I'm the most trivial programs.

Stress Testing is a non functional testing technique that is performed as part of performance testing. During stress testing, the system is monitored after subjecting the system to overload to ensure that the system can sustain stress

Reasons for conducting Stress Testing

• It allows the test team to monitor system performance during failures
• to verify if the system has saved the data before crashing or NOT.
• to verify if the system prints meaning error messages while crashing or did it print some random exceptions
• to verify if unexpected failures do not cause security issues

Phases of STLC

• requirement analysis- is the first step of this and in this phase quality assurance team understands the requirements like what is to be tested.
• Test planning is the most efficient phase of software testing life cycle where all testing plans are defined. The manger of the testing team calculates estimated effort and cost for testing work.
• Test case development phase is where the test planning phase is completed. The testing team notes down the detailed test cases.
• Test environmental setup is vital step whee the decisions for the conditions on which software is tested is decided.
• Test Execution phase the teams starts executing test cases based on prepared test cases in the earlier step.
• Test closure is the last stage of the STLC in which the process of testing is analyzed

Visual Assistant responsibilities are:

• Responding to emails and phone calls
• Scheduling meetings
• Booking travel accommodations
• Manage a contant list
• Prepare customer spreadsheets and keep online records
• Organize managers calendars
• Preform market research
• Create presentations, as assigned
• Address employees administrative queries
• Provide customer service as first point of contact

Requirements and skills

• Proven experience as a Virtual Assistant or relevant role
• Experience with word-processing software and spreadsheets
• Solid organizational skills
• Excellent time managements skills
• Excellent phone emaila instant messaging
• High school diploma

Traits that generally make for a great VA include:

• Patience
• Honesty
• Discretion
• Personable
• Professional
• Organized

Virtual Assistant skills to master

1. Personal time management

2. Bookkeeping

3. Scheduling and Correspondence

4. Lead Generation

5. Content Management

6. Social Madia Management

7. E- Commerce Support

8. Writing

9. Proofreading

10. Project Management

11. Data Entry

Tips for Booking Cheaper Flights

1. Book Early for Cheap Flights

2. Set price alerts

3. Be flexible

4. Book a connecting flight

5. Consider discount airlines

6. Use more than one travel portal

7. Browse airline specials

8. Use airline credit card to avoid baggage fees

9. Use award miles

10. Use your credit card travel credits

Recommendations for a resume to make it past bots

1. Use standard file types. use Microsoft word or Google doc to give something the parser can parse.

2. Check your grammar and spelling

3. Clearly list your skills and make it easy for the parser to understand your years of experience.

Things employers look for when they google you

1.A professional headshot. Whenever possible, employers want to know what they applicants look like.

2. Your online portfolio. Employers want to find out how much of your work and accomplishments can be found online. An online portfolio is a great way to showcase what you've displayed on your resume and build credibility for yourself as a job seeker.

3. The size of your digital footprint. Employers also want to know how you present yourself and interact with others online.

4. Your character and behavior. Not only do employers want to know your qualification for the position, but they also want to know how you'd fit in with their culture

Guidelines to introduce new employers

1. Keep it short, straightforward and conclusive. You do not need any unnecessary details

2. introduce your new employee formally, with his name, the positions that they are filling in.

3. Shortly discuss the new employees educational background and past work experience.

4. Call the rets of your company employees to a welcome party for the new employee.

8 steps of the selection process for hiring employees

1. Application. This phase is the selection process is sometimes seen as passive form the hiring side but you just have to wait for candidates to respond to your job ad.

2. Resume screening.

3. Screening call

4. Assessment test

5. In-person interviewing

6. Background checks

7. Reference checks

8. Decision and job offer

5 types of freelance writing jobs

1. Article/feature writing

2. Copy/Content writing

3. Blogging

4. Social media content creation

5. Editing

How much does a tutoring center cost?

On average tutoring rates at centers run between 49 and 80 dollars per hour where some charge monthly not a hourly rate depending on what you are looking for.

Factors that can impact the cost of a tutoring center

• the city that you live in
• instructors level of expertise and the subject area
• financing options
• binding agreements
• cancellation policy
• group setting

Major benefits of digital marketing

1. you can focus your efforts on only the prospects most likely to purchase your products or service

2. its more cost-effective then outbound marketing methods

3. Digital marketing evens the playing field even the playing field within your industry and allows you to compete with bigger brands

4. Digital marketing is measurable

5. its easier to adapt and change a digital marketing strategy

6. It can improve your conversion rate and the quality of your leads

7. You can engage audiences at every stage with digital marketing

How to check your eligibility and onboard to in stream ads on Facebook?

1. Go to Creator Studio

2. Click monetization on the left-hand side of the menu to review your pages in stream ads for live eligibility status

3. if eligible, click Set Up

4. Select your page

5. Review the terms and conditions, then click agree to terms

6. Set up your payment account

7. Submit your Page for review

Easy ways to grow your twitter following are

• follow people relevant to your industry and target audience
• add your twitter handle to your email signature
• promote your twitter profile on other social media
• embed your twitter feed to your website

How to make money off of twitter

1. Use sponsored tweets

2. Promote affiliate products on twitter

3. Promote your own products

4. Generate traffic for your Website

5. Build an email list

6. Provide Customer service

7. Run a giveaway

8. Create twitter ads

9. Monetize your twitter presence

10. MyLikes is an extensive ad platform that can be used on twitter, timber, YouTube and for a blog. You get to choose ads from thousands of advertisers and you get to schedule the time the ad will be tweeted from your account.

W

Digital Trading Cards

1. Background

2. Collecting Digital Cards

3. Card Value and the Ebay-Bunt Arbitrage

4. The Data

5. Look at what's next

How much does a domain name cost?

In order to buy a domain name, you'll have to purchase through a domain name registrar. Registrars are companies that manage the reservation of domain names. There are 2 most common domains which are top-level domains and country cod top-level domains. the most well known domain name extensions are .com, .net and .edu.

What Affects the cost of a Domain?

Aside form the general jump up from introductory renewal prices, there are a few other costs to look out for when choosing a domain name registrar. The most common additional costs are for auto renewal and privacy protection.

Ways to make money with Cryptocurrencies

1. Buy or trade a Cryptocurrency. You can either just buy coins or you can trade them when it feels necessary.

2. Accept Payment in Cryptocurrency

3. Mine your own Cryptocurrency coins. you need to invest in graphic cards and the right setup for the best chance. you need to know how to build a computer. Some coins might be faster to mine for others

Advertising Metrics all digital marketers need

1. total site traffic

2. bounce rate

3. page value

4. impressions

5. CPM

6. clicks

7. conversions

8. CPC (cost-per-conversion)

9. average cost per acquisition

What is a business model?

• a companies plan for making a profit . It identifies the products or services the business plans to sell, its identified target market and any anticipate expenses.
• they are important for both new and established businesses.
• a business model is a company core strategy for profitably doing business
• the two levers of business models are pricing and costs

Types of business models

• retailer
• manufacturer
• subscription
• freemium
• bundling
• marketplace
• affiliate
• razor blade
• franchise

Different types of membership sites

1. the drip feed model

2.the all-in-one membership site

3. the fixed term

4. the freemium model

5. the online course

6. the online community site

7. the digital product model

8. the service model

9. the coaching membership site

10. the hybrid

Sales funnel- each step that someone has to take in order to become your customer. Sales funnels could exist as retail store, sales team, website, email and or personal consultation.

• these are important because it illustrates the path prospects take. understanding this helps find the holes in the funnels meaning the problems in the business.

Steps for Publishing an ebook

1. write a strong book

2. create an amazon KDP account

3. format your ebook for publishing

4. upload your ebook to KDP

5. choose your ebook publish date

6. build your book launch

7. create hype for your ebook

8. publish your ebook

9. create emphasis for it on your site

Benefits of an ebook

• ebook sales are going up
• ebooks sell easier online
• ebooks can be used to grow your business more then actual physical books
• you will make a bigger profit from ebooks
• you can grow your blog and its income
• these books are cheaper to produce

Tips for planning an effective online course

1. use lesson plan templates

2. identify component skills

3. involve your learner

4. explore misconception and debates

5. prototype for a great course

6. make emotionally satisfying content

Podcast Hosting Services

• create an easy method to upload audio files
• generate an RSS feed to describe the files as well as establishes file location for download
• move your podcast to iTunes, google podcasts, Spotify, stitcher and more
• buzzsprout is a hosting service that features a basic, free plan along with affordable monthly options that require no contract or credit card sign up.
• spreaker has an all in one system for new as well as established shows.

Developing active listening skills

This is important because when listening to your costumers you will know what they want and what they need in order for you to do what they want.

What is a niche website?

• an online resource that focuses on a particular interest, topic or theme that is common to a narrow group people in larger market. A niche itself is a narrow group of people in a larger market with a common particular interest.
• the goal of this is to print its visitors with helpful and quality content that addresses whatever it is they are searching for answering the question or solving the problem that those visitors share amount themselves.

Benefits of Niche

• Less competition: the more specific and the defined the product is the less competition there will be.
• Improved SEO: less competition means your SEO efforts have more impact.
• Better Customer Loyalty: niches are smaller markets and have a limited supply
• Lower Marketing Expenses: niche marketing less than general marketing

Knowing where your searches are coming from lets you:

• craft customized marketing campaigns for individual regions
• create shipping deals and promotions for individual regions
• plan out strategic expansions into new location/markets

The RICE method

• Reach: How many people will this feature affect within a given time period?
• Impact: How much will this impact individual users?
• Confidence: How confident are you about the impact and reach scores?
• Effort: How much of a time investment will this initiative require froln product, design

and development?

Value vs. Effort

You have to look at how important is this company and how difficult it will be to build.

you have to look at the value which is the potential revenue, the benefit it will have on

current and potential customer and the impact it will have on your business and strategic goals. On the other side you have to look at the cost; the developmental,

operational and implementation effort; risk and complexity.

Kano Model

• consider your product as a solution for their problem
• Performance features: the more you invest in these features the higher level of

customer satisfaction will be.

• Delighter or excitement features: These will leave a surprise for your customers that

they won't expect.

Things product managers have to know about analytics

• Segmentation:is about grouping together people by a common characteristic and

seeing what the usage patterns of the product are as a group.

• Funnels: there are made upon the measurement of the key event at each step of flow

or user journey.

• Cohorts:grouping using a point in time and a characteristic of the users such as a

traffic source.

Planning analytics implementation

1. Define the product vision

2. Define the KPIs that meet the product vision

3. Define the metrics that allow you to hit your KPIs

4. Define the funnels that effect your metrics

Sketching your company elements

• Information displaved
• How different modules, buttons are placed
• Rules for showing different Information
• How different scenarios affect the display

Steps for the fundraising funnel

1. Prospecting involves identifying people who might be interested in your mission and being able to approach them.

2. Cultivation is the process of communicating with people on a regular basis to be able to have a strong relationship with them.

3. Asking your prospect to make a gift to your nonprofit. this is important because this is how everything will start.

4.Stewardship is the process of continuing to build a relationship with your donors after they gave you your first gift.

Duties of Fundraisers

• research protective donors
• create a strong fundraising message that appeals to potential donors
• identify and contact potential donors
• use online platforms to raise donations
• maintain records of donor information

The BANT approach

• Budget: does the prospect have enough money to buy your products?
• Authority: can the prospect make the purchase decision or do they answer to someone else?
• Need: do they in fact have a need that the product or service will fill?
• Timescale: is there a specific time period in mind where they intend on making a purchase?

Skills in Product Management

1. Basic business competencies

2. Basic product management knowledge

3. Ruthless prioritization skills

4. Proficiency in research and analysis

5. Familiarity with economies

6. Knowledge of development principles

Technical Product Manager

Positives:

• Improves communication with development and engineering teams
• Understands tech trends and how they effect roadmap
• Subject matter expert on competitive analysis and technical challenges

and Negatives:

• Sometimes only needed when PM team is large enough for specialization
• Risks becoming too specialized on technical solutions
• Can become extension of the development team

What is a PM responsible for

• Product vision
• Costomer interaction
• Marketing collateral
• Prioritization
• Research

Fitness Trackers design elements

• Badges are visual representation of users achievements which show their performance within the app. Some apps give you badges when you complete a certain amount of steps.
• Levels are created so that these apps can further challenge you.
• Performance Charts show and compare your previous results and track their individual records.
• Points are given when you accomplish something within the game which will allow put to use in the app.
• Scoreboards rank different players that help to perform the best in a certain activity. this shows your performance in relation to other people performance.

Duolingo is an app where you learn new languages

• Internal currency is created within this app where the user can earn currency for completing various activities.
• Social interaction is created to collaborate with friends on Facebook.
• Competitiveness is the ability to vote on the best translation provided by the users.
• Badges are awarded for achievements such as completing specific tasks and gaining certain skills. Also, points are given and put on a scoreboard.

Adding these things to your app are very important because this is what gets the user to continue to use and interact with the app. these apps allow you to not only get one to return to the apps but will help the person stay consistent in anything they need to do.

what to think of when designing wearables:

1. Design for glanceability. watches are made to look at for a quick glance and look away which means when creating one it has to be easy to turn on and look at it.

2. Design for context. Knowing what needs to be on the watches is extremely important. it is important to have sensors that detect movements. also, carefully understand what the wearer will need the watch for.

3. Design lightweight interactions. Interactions should be as short as possible and knowing what's essential for a user to complete a task.

4. Keep it simple. Wearables are made for shortcuts that take less times than smartphones would take. Don't put more actions or information than the user needs otherwise it will disrupt the experience.

5. Design a clear minimalistic interface. Create enough space between elements since there is such a small space on the screen.

6. Minimize interruption

7. Opt for more privacy. Be aware of which way the device is facing and display content according. Inward allows for more personal content to be displayed, outward should default to a black screen.

8. Interaction with other devices

Steps required to successfully publish your IOS apps in the apple store

• Make sure your app can pass the apple store guidelines
• Test your app to ensure there are no bugs or crashes
• Registerer an apple developer program account
• Create an iTunes connect app record
• Configure your app for distribution with the appropriate information
• Upload your app
• Submit your version for official review
• Release the app

Your app should have detailed description of all metadata:

• the name of your app
• the version number
• the category for your app
• a detailed description
• any additional keywords

Designing an AI system

1. identify the problem. The first thing you have to do is to make sure you have a problem that you are trying to solve. This is what will guide you through the rest of your journey.

2. Prepare the data. When finding data it should be divided into 2 groups. Saturated data is a rigid format to ensure consistency in processing and also ease of analytics. Unsaturated data is everything that saturated data isn't. This data is not in a uniform pattern which includes audio, pictures, imagery and words.

3. Choose the algorithm. It is important to have a plan as to where you are going with the system since everyone works differently. You have to choose the algorithm that is best for you.

4. Supervise learning

5. Train the algorithms

6. selected platforms. Choose a platform that provides all the services that you need instead of creating your own.

• Bayesian Networks- Directed Acyclic Graph with random variables representing observable or latent variables of the model.
• Directed Graphical Models can be represented by a graph with its vertices serving as random variables and directed edges serving as a relationships between them.

AI systems where algorithms exist

• Motion section does not require sensors because of algorithms
• Facebooks algorithm know what you want to see and put it on your feed such as adding advertisements
• Googles algorithms determines what news you see first
• Theres an algorithm to stimulate the human brain

Algorithms are used in everything these days and provide a faster and more efficient way to get things done.

What do analysts do in a day:

• Define a business case
• Model requirement
• Analyse business needs
• Quality testing
• Project management/development

Different types of analyst:

External analyst: a contractor, an outside perspective brought in to help solve a problem, who leaves after the problem is solved

Internal analyst:a company employee who works within the company and continues to work with the company after the projects completed

it is important to know that business analysts make a lot of money.

Responsibilities of a Business Analyst

• working on project teams
• work in cooperation with their project managers
• work on more than one project at a time
• gain understanding of the organization business processes relevant to the projects goals
• help refine problems by using documents
• figuring out how the actual work differs from established policy, procedures and protocols.
• they need have computer knowledge, problem-solving skills, analytical skills, communication skills and detail oriented.

Business analyst certifications

1. business analysis certification- this is the first certification since there are no prerequisite or any exams.

2. entry certification in buisness analyst

3. agile analysis certification

Data Analysis Work

• working with technology teams, management and data scientists to set goals
• Mining data from primary and secondary sources
• cleaning data to get rid of irrelevant information
• pinpointing trends and patterns in data sets
• providing data reports for management
• fixing code and data related issues

Difference between data analyst and business analyst

A data analyst analyses a massive amount of raw data by using data analysis tools. They focus on designing the database and trends to obtain useful information. However a business analyst organizes data review performances and identify shortcuts. They implement new solutions to make the business's performance better.

Budgeting

• Estimate the price of creating your first product, it is important to do this so you know how much money you need to spend in the future.
• Estimate the cost of each individual products.
• Estimate the recurring-costs of doing business
• Estimate the amount of profit you will make from selling one item

How to sell art online

1. decide what medium of art to sell

2. decide to sell originals or reproductions

3. choose a printer

4.build a brand as a business

5. set the prices for your art

6. set up your art

7. set up your online store

8.work with galleries

9. market your art

10. package your art

Consider different ways to sell art

• original art
• digital downloads
• custom art
• merchandise

These are all ways that you can sell art. Painting and drawings are not the only type of forms of arts and there are many other options that are looked as art that could be sold as well.

Today I learned about creating slogans and business names.

When looking for a business name you have to make sure that the name you are thinking about does not already exist. When looking for a name you should:

• Do a screen check and search on the internet if that name exists or not.
• Search specific data basics and different corporations to look as deep as you can to make sure the name is not taken.
• Look for names that are trademarked because you have a name that conflicts with a different name then you have a chance of loosing it.

When creating a slogan you should:

• make sure that it is short simple and gets the message that you want out.
• make sure to be consistent. your slogan sure go hand and hand with your logo and what your business is trying to sell. Even if the slogan is catchy, if it doesn't have anything to do with what you are selling you then you then that should not be the slogan.
• Focus on what makes you different when creating slogan so that people can quickly see that you have something that someone else doesn't which will lead to them buying your products.
• Make it timeless. Your slogan should be able to be said any time of the year and still make sense
• Make sure that the slogan can stand alone because the audience should know what your business has without any additional information.
• Make sure to consider your target market, if you want to sell to one group of people then make sure that it resinates with them but if you want to sell it to the whole world make sure mostly everyone can understand and relate.
• Take others advice because it may be hard tp think of it on your own so if you have more people thinking about it then it will be easier to come up with the best one you can think of.

Key elements of a mission statement

• Inspiration: Why should one work for the company?
• Plausibility: Make sure its sounds reasonable
• Specificity: Tie it back to the business
• Value: What is the value of the business to both customers and the employees?

Tips for writing a mission statement

• Keep it short and to the point
• Don't write an essay, you want your mission statement to be memorable and if it has to much info then it won't.
• Think of your business in long-term
• Don't be afraid to change it, if it no longer represents your company, you can always change it
• Take your employees input of your mission stamens so that they can give you feed back.

Steps for designing a logo

• understand why you need a logo
• define your brand identity
• find inspiration for your design
• check out the competition
• choose your design style
• find the right type of logo
• pay attention to color
• pick the right typography
• communicate with the designer

Today I learned about entrepreneurship and how to start my own business.

IMPORTANT POINTS

• there are always risks in entrepreneurship however it can become very rewarding once you are further into it.
• In order to be a successful and good entrepreneur you have to know how to effectively communicate, focus, learn, strategize and sell.
• you have to always stay on task even if things are getting hard.

1. Communication is a very important skill to have in order for everything to be stable. You need to know what to say and not to say to your employees, investors, customers, peers and mentors. If you communicate wrong it can affect you business big time.

2. Knowing how to make sales is a huge part in becoming an entrepreneur. These people need to know how to sell business ideas to investors, products to customers and different types of products in general.

3. Having focus will lead you to becoming successful because if you don't let ups and downs get to you in any way and you stay focus and keep working you will because to run a smooth business. Every new projects comes with risks but knowing how to handle these risks are what sets you apart from others.

4. The ability to learn new things are key to success. Even when things get rough a person who can learn from the mistakes rather then gibing up will be truly successful. knowing how to get up from failing will really help you in your entrepreneurship

5. having a business strategy once you have already created a business is an important skill tp have because knowing the right people to hire and for you to work with will lead to more success. Also, it is important to have a plan once a business is already created.

EXECUTIVE SUMMARY (TIPS)

• your tone should be professional but positive and upbeat.
• Dont include too many details.'
• Don't write too much background information, the people reading are looking for where you business is going not the background
• Break up the text meaning make headlines and subtitles so that the information is easier to obtain
• avoid repetition because then it can sound to run on.
• Make sure your doc is proofread by someone else to avoid silly grammar or spelling mistakes.

today I learned how to make money by using stocks, words that I need to know when using stocks and different apps that where you can purchase stocks. to start, I learned that public companies sell their stocks through a stock market exchange and use it to raise money for any debt they have to pay off. Investors which are everyday people use stocks to grow money overtime where you can make money through your phone.

COMMON STOCKS V. PREFERRED STOCKS

• common stocks have a potential for higher long term return while preferred stocks allow shareholders to recover at least part of the investment in case they loose all the money.
• common stocks are better for investors looking for long term growth and the preferred stocks are for investors looking for income.

IMPORTANT TERMS

• Securities and exchange commission is a federal agency that is responsible for regulating different stock exchanges.
• The Bear market is when there is a market where the prices are declining usually falling my for then 20%.
• Bull Market is when there is a upward trend in prices in a market.
• A private stock is issued by a private company
• a stock certificate is a document which represents the number pf stock of a corporation owned by a stockholder.
• Market capitalization is price per coin times coins in circulation

Robinhood is one of the apps where you can trade, sell and buy stocks. while going through and reading this article I learned how to use the app properly as well as st up my profile

Main points of investing

1. when investing, invest by facts not emotions

2. Buy good business not "cigar butts"

3.buy stocks that you understand so it'll be easier for you to mange them

4. when you see an opportunity t buy a stock, take it.

5. don't sell the stock unless the business clearly changes

6. buy at a value below intrinsic value